First 100 Customers Funnel Planner
'First 100 customers' is a goal. This planner turns it into numbers you can act on. Enter your customer goal, your timeframe and two conversion rates you expect. You'll see how many signups and website visits you need, in total and every week. Your rates are your assumptions. If you don't have data yet, use your best guess, then replace it with measured rates as soon as you have them.
Enter your two conversion rates to see your numbers
- visits/week
- % sign up
- signups/week
- % pay
- paying customers/week
- Signups needed
- Your customer goal divided by your signup-to-paid rate.
- Website visits needed
- Your signups divided by your visit-to-signup rate.
- Signups per week
- Rounded up, so weekly figures can add up to slightly more than the total.
- Visits per week
- Rounded up, so weekly figures can add up to slightly more than the total.
- Visits per day
- Use this to sense-check your channels against a single day.
- Paying customers per week
This is arithmetic on your own assumptions, not a forecast. Your real rates will depend on your offer, audience, competition and other factors. Measure them and come back to update the numbers.
Know the numbers. Now plan the channels and messages to reach them.
Plan how to reach these numbers with theLabHow the planner works
The planner works backwards from paying customers. First it divides your customer goal by your signup-to-paid rate to get the signups you need. Then it divides those signups by your visit-to-signup rate to get the visits you need. It spreads both across your timeframe to give weekly and daily targets, rounded up to whole numbers. There are no built-in benchmarks. Every rate comes from you, because your offer, price and audience decide your rates, not an industry average. Try a lower and a higher guess for each rate to see the range. If the weekly visit number is far beyond what your channels bring in today, that's useful to know now. Nothing you enter leaves your browser.
Questions
What conversion rates should I enter?+
Your own. If you've measured them, use those. If you're pre-launch, enter your best guess and treat the result as a starting point. The planner deliberately has no default rates, so you don't plan around someone else's numbers.
Is this a forecast?+
No. It's arithmetic on your assumptions. It shows what has to be true to hit your goal, not what will happen. Market response depends on your offer, audience, competition and other factors.
Why do the weekly numbers add up to more than the total?+
Each weekly figure is rounded up to a whole signup or visit, so multiplying by the number of weeks can come out slightly higher than the total. The total is the figure to plan against.
I already have some paying customers. How do I account for them?+
Enter only the additional customers you still need as your goal. The planner doesn't subtract existing customers for you.
Does this calculate customer acquisition cost?+
No. There are no cost or budget inputs. It tells you the volume of signups and visits you need, which you can then use to think about what each channel would cost you.
I sell through sales calls, not self-serve signup. Can I still use it?+
You can treat the middle step as 'conversations' instead of 'signups'. Enter the share of visits you expect to book a call and the share of calls you expect to close. The arithmetic is the same.
Do you store what I enter?+
No. The planner runs in your browser. Your inputs aren't sent or saved anywhere. Use 'Copy summary' if you want to keep your numbers.
What happens after I know my numbers?+
The next question is where the visits and signups will come from and what to say to get them. That's the work theLab's agent does. It recommends a goal, message and channel mix for you to review.